Industry Calendar

Beauty & Fashion Events 2026

Every fashion week, beauty expo, bridal season, and key date that matters for the makeup industry — all in one beautiful calendar.

2026

January

4 events
1
Jan
New Year's Eve Glam Season
Peak demand for party and celebration makeup bookings. The busiest night of the year for MUAs.
Peak Season
13
Jan
Amazigh New Year (Yennayer)
Celebration of Berber/Amazigh heritage across Morocco. Traditional beauty looks featuring kohl, henna, and cultural adornments.
Morocco & North Africa
Cultural
19
Jan
Paris Haute Couture Week (Spring)
The pinnacle of fashion. Haute couture shows from Chanel, Dior, Valentino, and more. Makeup trends set here trickle down to the entire industry.
Paris, France
Fashion
26
Jan
Grammy Awards
Major red carpet event. Celebrity MUAs debut statement looks that trend globally. A showcase for editorial and creative beauty.
Los Angeles, USA
Red Carpet

February

5 events
7
Feb
New York Fashion Week (FW)
Fall/Winter collections. The first of the Big Four fashion weeks. Backstage makeup teams create the season's defining beauty looks.
New York City, USA
Fashion Week
14
Feb
Valentine's Day
One of the biggest booking days for romantic glam looks. Gift card sales peak. The perfect time for couple photoshoots and date-night beauty.
Holiday
17
Feb
London Fashion Week (FW)
Known for avant-garde and experimental beauty. British designers push creative boundaries in makeup and hair.
London, UK
Fashion Week
23
Feb
Milan Fashion Week (FW)
Italian elegance meets high fashion. Armani, Versace, Prada — Italian beauty emphasizes flawless skin and refined sophistication.
Milan, Italy
Fashion Week
28
Feb
SAG Awards / Award Season Peak
Peak red carpet season. Celebrity makeup artists compete for the most talked-about beauty moments of the year.
Los Angeles, USA
Red Carpet

March

4 events
2
Mar
Paris Fashion Week (FW)
The grand finale of fashion month. Chanel, Dior, Louis Vuitton — Paris sets the final word on beauty trends for the season.
Paris, France
Fashion Week
8
Mar
International Women's Day
Celebrations of women in beauty. Major brands launch campaigns, and many MUAs offer special promotions honoring women.
Cultural
15
Mar
Academy Awards (Oscars)
The biggest red carpet of the year. Every celebrity makeup look is analyzed globally. The Best Makeup & Hairstyling Oscar honors the industry's finest.
Hollywood, USA
Red Carpet
20
Mar
Ramadan Begins (approx.)
The holy month. Iftar gatherings and Eid preparations drive demand for elegant, long-lasting makeup looks. An important season for Moroccan MUAs.
Worldwide
Cultural

April

3 events
5
Apr
Beautyworld Middle East
The largest international beauty trade fair in the Middle East. Over 1,800 exhibitors, product launches, and masterclasses from top artists.
Dubai, UAE
Conference
19
Apr
Eid al-Fitr (approx.)
End of Ramadan celebrations. Massive demand for festive, glamorous looks. One of the busiest booking periods for MUAs across the Muslim world.
Worldwide
Cultural
20
Apr
Spring Wedding Season Begins
Bridal bookings surge across Morocco and the Mediterranean. Spring light is ideal for natural, romantic bridal looks. Peak consultation period.
Bridal Season

May

4 events
5
May
Met Gala
Fashion's biggest night. The most creative, boundary-pushing beauty looks of the year. MUAs like Pat McGrath create looks that trend globally for weeks.
New York City, USA
Fashion
11
May
Mother's Day
Gift card sales peak. Special packages for mother-daughter beauty sessions. A key marketing moment for makeup businesses.
Holiday
14
May
Cannes Film Festival
Two weeks of the world's most glamorous red carpet. International beauty trends emerge from the Croisette. French elegance meets global star power.
Cannes, France
Red Carpet
25
May
Rose Festival (Moussem des Roses)
Annual celebration in Morocco's Dades Valley. Rose water production, traditional beauty rituals, and cultural celebrations honoring the Damask rose harvest.
Kelaat M'Gouna, Morocco
Cultural

June

3 events
1
Jun
Peak Wedding Season (Morocco)
June through September is peak Moroccan wedding season. Multiple bookings per weekend. Multi-day celebrations require extraordinary stamina and skill from MUAs.
Morocco
Bridal Peak
14
Jun
Eid al-Adha (approx.)
Major Islamic holiday. Festive celebrations, family gatherings. Strong demand for polished, celebratory looks.
Worldwide
Cultural
22
Jun
Paris Men's Fashion Week
Men's grooming and makeup trends emerge. The growing male beauty market means more MUAs are diversifying into men's grooming services.
Paris, France
Fashion

July

3 events
6
Jul
Paris Haute Couture Week (Fall)
Fall/Winter couture. The most extravagant fashion presentations on earth, with makeup artistry pushed to its creative limits.
Paris, France
Fashion Week
13
Jul
Cosmoprof North America
Major professional beauty trade show. Product launches, industry networking, education seminars, and emerging brand showcases.
Las Vegas, USA
Conference
30
Jul
Throne Day (Fête du Trône)
Morocco's national celebration. Elegant evening events and celebrations drive demand for glamorous looks across the country.
Morocco
Cultural

August

2 events
15
Aug
Summer Wedding Peak
August heat demands waterproof, sweat-proof techniques. Airbrush and long-wear formulas are essential. Many Moroccan diaspora weddings happen during summer holidays.
Bridal Peak
20
Aug
Revolution Day (Morocco)
National holiday with celebrations and events requiring professional makeup services across Moroccan cities.
Morocco
Cultural

September

4 events
5
Sep
Venice Film Festival
Italy's premier film event. Celebrity red carpet looks that blend Italian elegance with international star power.
Venice, Italy
Red Carpet
9
Sep
New York Fashion Week (SS)
Spring/Summer collections begin. Fresh, luminous beauty looks dominate. The start of a new fashion month cycle setting beauty trends for the next year.
New York City, USA
Fashion Week
18
Sep
London Fashion Week (SS)
Spring/Summer showcases. London continues to lead in experimental and inclusive beauty trends on and off the runway.
London, UK
Fashion Week
23
Sep
Milan Fashion Week (SS)
Italian spring beauty. Luxurious skin, refined color, and the effortless Italian aesthetic that influences global beauty trends.
Milan, Italy
Fashion Week

October

4 events
1
Oct
Paris Fashion Week (SS)
The finale of fashion month. Paris beauty trends for spring/summer are set here and ripple through the global beauty industry.
Paris, France
Fashion Week
10
Oct
Cosmoprof Bologna
The world's leading B2B beauty event. Over 250,000 attendees. Product innovation, trend forecasting, and industry networking at the highest level.
Bologna, Italy
Conference
25
Oct
Seoul Fashion Week
The epicenter of K-Beauty meets high fashion. Korean beauty trends previewed here influence global skincare and makeup for the following year.
Seoul, South Korea
Fashion Week
31
Oct
Halloween
SFX and creative makeup's biggest showcase. MUAs showcase transformation skills. Social media content peaks as artists compete for the most viral looks.
Holiday

November

3 events
6
Nov
Independence Day (Morocco)
Morocco's national independence celebration. Formal events and celebrations requiring elegant, polished makeup looks.
Morocco
Cultural
15
Nov
IMATS (International Make-Up Artist Trade Show)
The premier event for professional makeup artists. Workshops, demonstrations, product expos, and networking. Industry legends teach masterclasses.
Los Angeles, USA
Conference
25
Nov
Holiday Season Begins
Black Friday beauty sales. Holiday party season starts. Gift card promotions and special packages. Book early for December events.
Holiday

December

3 events
1
Dec
Holiday Party Season Peak
The busiest month for MUAs. Corporate events, holiday parties, New Year's prep. Glam, shimmer, and celebration looks dominate.
Peak Season
15
Dec
Art Basel Miami
Where art meets beauty. Creative, editorial, and avant-garde makeup looks inspired by contemporary art. Beauty brands host immersive experiences.
Miami, USA
Beauty
31
Dec
New Year's Eve
The grand finale. Maximum glam, maximum demand. Glitter, shimmer, and long-lasting techniques for the night that never ends. Book months in advance.
Holiday

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